Which of the following is a perceptual mapping technique?
A)Multidimensional scaling
B)Risk analysis
C)Dynamic leaps
D)SWOT analysis

Name: Which of the following is a perceptual mapping technique? A)Multidimensional scaling B)Risk analysis C)Dynamic leaps D)SWOT analysis
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceptual mapping is a technique used to visually represent consumers' perceptions and preferences towards different products/brands. Multidimensional scaling is a commonly used method for building perceptual maps.

Which of the Following Is a Perceptual Mapping Technique