Which of the following is a reason why firms need to adjust their marketing mix from segment to segment?
A) Different segments exhibit different patterns of purchasing behavior.
B) Each market segment is completely isolated from other market segments.
C) The technology required for standardized production is not yet available.
D) Changing the marketing mix prevents the phenomena of product cannibalization.
E) Consumers of one market segment are completely isolated from those of other segments.

Question

Quizplus · Accepted Answer

Different segments exhibit different patterns of purchasing behavior, which might include their preferences, needs, wants, and budgets. Thus, to cater to each segment effectively, a firm must adjust its marketing mix accordingly. For instance, one segment might place greater emphasis on product quality, while the other might prioritize affordability or convenience.

Which of the Following Is a Reason Why Firms Need