Which of the following is a statement made by Theodore Levitt about the globalization of world markets?
A) Capitalism is the force that drives the world toward a converging commonality.
B) Multinational corporations consider the world to consist of distinct and unique entities.
C) Accustomed differences in national or regional preferences are becoming more significant.
D) Multinational corporations are in danger of losing out to small businesses.
E) Global markets for standardized consumer products have emerged on a large scale of magnitude.

Question

Quizplus · Accepted Answer

Theodore Levitt argued that global markets for standardized consumer products have emerged on a large scale of magnitude. This means that companies can sell the same products worldwide without significant changes, as consumers preferences and needs converge globally.

Which of the Following Is a Statement Made by Theodore