There are two main arguments against global advertising.These are:
A) many brands are global; country differences in advertising regulations may block implementation of global messages
B) because creative talent is scarce, one large effort to develop a campaign will produce better results than 40 or 50 smaller efforts; it has significant economic advantages
C) cultural differences among nations are such that a message that works in one nation can fail in another; country differences in advertising regulations may block implementation of global messages
D) many brands are global
E) it has significant economic advantages

Question

Quizplus · Accepted Answer

Cultural differences among nations can have a significant impact on the effectiveness of advertising messages. A message that works in one country may not resonate with consumers in another country, due to differences in language, values, or cultural norms. Additionally, advertising regulations can vary widely between countries, making it difficult to implement a global advertising campaign. Therefore, global advertising may not be the most effective strategy for all brands.

There Are Two Main Arguments Against Global Advertising