Which of the following is not a justification for global advertising?
A) It has significant economic advantages
B) Because creative talent is scarce, one large effort to develop a campaign will produce better results than 40 or 50 smaller efforts
C) Many brands are global
D) Cultural differences among nations are such that a message that works in one nation can fail in another
E) None of these answers is correct

Question

Quizplus · Accepted Answer

This statement is actually a justification against global advertising. Cultural differences among nations can make it difficult to create a message that works universally, so this is not a reason to justify global advertising.

Which of the Following Is Not a Justification for Global