Rita, a manager at Aldens Department Store, needed to purchase a new secure display case for the jewelry department. She wanted one that was high in quality and security, yet low in price. After evaluating the options, she chooses a case that is neither the highest quality available nor the lowest in price available, but has a good combination of attributes. In this case, Rita's choice best illustrates _____.
A)the garbage can model
B)satisficing
C)optimizing
D)the coalitional model
E)bounded rationality

Question

Quizplus · Accepted Answer

Optimizing is achieving the best possible balance among several goals. Rita balanced goals of high quality, security, and low price.

Rita, a Manager at Aldens Department Store, Needed to Purchase