Macy's has information about a customer that includes what she has purchased,the colors,sizes and styles,and how she has responded to recent promotions.This information is collectively called:
A)responsive information
B)customer information management (CIM)
C)demographics
D)preferential database
E)customer database

Question

Quizplus · Accepted Answer

The customer database contains transactions,customer contacts,customer preferences,descriptive information,such as demographic and psychographic data,and responses to marketing activities.

Macy's Has Information About a Customer That Includes What She