What is the primary objective of CRM process?
A)To develop a base of loyal customers who patronize the retailer frequently.
B)Being certain that the customers are satisfied with a retailer.
C)To increase the foot-traffic into the stores.
D)To offer the best prices possible to their target customer.
E)To attract customers away from the competition.

Question

Quizplus · Accepted Answer

The objective of the customer relationship management process is to develop customer loyalty and repeat purchase behavior among a retailer's best customers.

What Is the Primary Objective of CRM Process