As a forecasting method,a "survey of buyer intentions" is most effective when:
A)There are many potential buyers.
B)We are looking for a very low-cost method.
C)We need the forecast by tomorrow.
D)A high percentage of "I-intend-to-buy" respondents are likely to actually buy the product.
E)Respondents do not yet know their intentions.

Question

Quizplus · Accepted Answer

The effectiveness of a survey of buyer intentions depends on the accuracy of the responses given by potential buyers. If a high percentage of respondents who say they intend to buy a product actually do buy it, then the survey is likely to be an effective forecasting method. Options A, B, and C do not relate to the effectiveness of the survey, and option E suggests that respondents may be unsure of their intentions, which would decrease the accuracy of the survey.

As a Forecasting Method,a "Survey of Buyer Intentions" Is Most