The correct terminology in demand forecasting may be illustrated by saying that the ______ for snow skis in the Midwest next year is 800,000 pairs,while the ______ for Head (brand)skis in that market is 100,000.
A)Market potential - sales potential (market share).
B)Sales potential - sales forecast.
C)Market share - sales potential.
D)Sales forecast - market potential.
E)None of these is correct.

Question

Quizplus · Accepted Answer

Market potential refers to the total demand for a product in a market, while sales potential (market share) refers to the demand for a specific brand within that market.

The Correct Terminology in Demand Forecasting May Be Illustrated by Saying