Which of the following is an advantage of establishing cross-functional product development teams?
A) It reduces the need for collaboration within the development team.
B) It helps firms reduce the status differences between employees.
C) It facilitates integration between different functions in a firm.
D) It helps teams reduce the conflicts within product development teams.

Question

Quizplus · Accepted Answer

Integration of R&D and marketing is crucial if a new product is to be properly commercialized. Without integration of R&D and marketing, a company runs the risk of developing products for which there is little or no demand. One way to achieve cross-functional integration is to establish cross-functional product development teams composed of representatives from R&D, marketing, and production.

Which of the Following Is an Advantage of Establishing Cross-Functional