The number of intermediaries between the producer and the consumer is known as the
A) channel quality.
B) marketing mix.
C) channel length.
D) experience curve.

Name: The number of intermediaries between the producer and the consumer is known as the A) channel quality. B) marketing mix. C) channel length. D) experience curve.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Channel length refers to the number of intermediaries between the producer (or manufacturer) and the consumer.

The Number of Intermediaries Between the Producer and the Consumer