The most important determinant of channel length is the degree to which a retail system is
A) concentrated.
B) fragmented.
C) decentralized.
D) globalized.

Question

Quizplus · Accepted Answer

The most important determinant of channel length is the degree to which a retail system is fragmented. Fragmented retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens channels.

The Most Important Determinant of Channel Length Is the Degree