Which of the following is NOT a reason for conducting research to determine public attitudes?
A) It provides input into the planning process.
B) It leads directly to more product sales.
C) It serves as an "early warning system" to detect problems.
D) It results in more internal support.

Question

Quizplus · Accepted Answer

While researching public attitudes may indirectly contribute to more product sales, it is not the primary reason for conducting such research. The other options listed (providing input into planning, serving as an early warning system, and generating internal support) are all valid reasons for conducting research on public attitudes.

Which of the Following Is NOT a Reason for Conducting