Marketers strive to develop and maintain brand loyalty by doing all of these things EXCEPT:
A) reducing reminder advertising expenditures
B) maintaining prominent shelf positions and displays in stores
C) running periodic promotions to deter customers from switching brands
D) using loyalty programs such as Air Miles

Question

Quizplus · Accepted Answer

Reducing reminder advertising expenditures would not help marketers in developing and maintaining brand loyalty. Reminder advertising is an important tool to keep the brand at the top of customers' minds and encourage repeat purchases.

Marketers Strive to Develop and Maintain Brand Loyalty by Doing