The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives,and experiences is known as:
A) selective exposure
B) selective comprehension
C) selective retention
D) subliminal perception

Question

Quizplus · Accepted Answer

Selective comprehension refers to the consumer's interpretation of information based on their own attitudes, beliefs, motives, and experiences. Selective exposure refers to the process by which consumers choose to pay attention to certain stimuli and ignore others, while selective retention refers to the process by which consumers remember only certain information after they have been exposed to it. Subliminal perception is the idea that stimuli may be processed by the brain without the individual's conscious awareness.

The Perception Process Whereby Consumers Interpret Information Based on Their