For which of the following products would an advertiser be more likely to use the low-involvement hierarchy to explain the consumer decision making process?
A) Bar of soap
B) Digital camera
C) Yard landscaping
D) Wedding dress

Question

Quizplus · Accepted Answer

A bar of soap is considered a low-involvement product because it is low-cost and easily replaceable. Consumers are not likely to spend much time and effort on the decision-making process for soap. The low-involvement hierarchy is appropriate for explaining how consumers make decisions about products like soap, which are purchased frequently and require minimal cognitive processing.

For Which of the Following Products Would an Advertiser Be