According to the ___,the consumer is an active participant in the communication process and gathers information through active learning.
A) standard learning hierarchy
B) low-involvement hierarchy
C) dissonance/attribution model
D) maximum likelihood model

Question

Quizplus · Accepted Answer

The standard learning hierarchy model posits that consumers engage in a process of cognition (learning, thinking) before making a purchase, which implies they actively seek out and process information as part of their decision-making.

According to the ___,The Consumer Is an Active Participant in the Communication