Every single point of communication should contribute to a target audience's understanding and knowledge of the brand name.This universal communication objective is known as:
A) brand attitude
B) brand insistence
C) brand awareness
D) market saturation

Question

Quizplus · Accepted Answer

Brand awareness refers to the extent to which a target audience is familiar with the brand name and recognizes it. The objective of every communication should be to increase brand awareness among the target audience, which means every point of communication should add to their understanding and knowledge of the brand name. Brand attitude and brand insistence are also important, but they are not as universal as brand awareness. Market saturation is not a communication objective, but rather refers to a situation where the market is saturated with similar products, making it difficult for new entrants to gain a foothold.

Every Single Point of Communication Should Contribute to a Target