Using the DAGMAR approach,which of the following is NOT a stage of commercial communication?
A) Awareness
B) Conviction
C) Action
D) Sales

Question

Quizplus · Accepted Answer

The DAGMAR approach includes three stages of commercial communication: Awareness (creating brand awareness and knowledge of the product), Conviction (persuading the customer to believe and think favorably about the product), and Action (encouraging the customer to take the desired action, such as making a purchase). "Sales" is not a stage of commercial communication according to the DAGMAR framework.

Using the DAGMAR Approach,which of the Following Is NOT a Stage