Technology is emerging as a vital part of many consumers' purchase decision-making.Each of the following tactics can be effective for marketers to use at the pre-shop stage EXCEPT:
A) ask permission to send text messages
B) deliver product information via social media
C) alert consumers towards specific retailers via their mobile devices
D) provide deeper information via interactive videos in-store

Question

Quizplus · Accepted Answer

The question asks which tactic is NOT effective at the pre-shop stage. Providing deeper information via interactive videos would typically occur in-store, which is not at the pre-shop stage. Therefore, choice D is the correct answer. Choices A, B, and C are all effective tactics at the pre-shop stage as they involve reaching out to consumers before they even enter the store or begin actively researching products.

Technology Is Emerging as a Vital Part of Many Consumers