Under the DAGMAR approach,the communication task is based on the hierarchical model ACCA,which stands for:
A) audience, customer, consumer, acquisition
B) awareness, consideration, cost, achievement
C) awareness, comprehension, conviction, action
D) advertise, create, consume, act

Question

Quizplus · Accepted Answer

The ACCA stands for Awareness, Comprehension, Conviction, and Action, which represents the hierarchy of effects model used in the DAGMAR approach. The communication task starts with creating awareness, ensuring comprehension of the message, building conviction or a favorable attitude towards the product or service, and finally, prompting action, such as purchase or use. Option A and D are not relevant or accurate, and option B includes cost as a component, which is not a part of the DAGMAR approach.

Under the DAGMAR Approach,the Communication Task Is Based on the Hierarchical