In which of the following instances are industry members NOT subject to stronger competitive pressures from substitute products?
A) The costs to buyers of switching over to the substitutes are low.
B) Buyers are dubious about using substitutes.
C) The quality and performance of the substitutes are well-matched to what buyers need to meet their requirements.
D) Buyer brand loyalty is weak.
E) Substitutes are readily available at competitive prices.

Question

Quizplus · Accepted Answer

When buyers are not willing to use substitutes, industry members do not face strong competitive pressures from substitutes. Even if the substitutes are available at competitive prices and are of good quality, buyers' reluctance to use them reduces the threat of substitutes.

In Which of the Following Instances Are Industry Members NOT