Which of the following is NOT a good example of a substitute product that triggers stronger competitive pressures?
A) a salad as a substitute for French fries
B) wireless phones as a substitute for wired telephones
C) Coca-Cola as a substitute for Pepsi
D) snowboards as a substitute for snow skis
E) video-on-demand services from a cable TV company as a substitute for going to the movies

Question

Quizplus · Accepted Answer

Coca-Cola and Pepsi are both similar types of products that fulfill the same need for consumers, and are therefore not strong substitutes for one another. The other options listed are all examples of stronger substitutes that can put pressure on a company's competitive position.

Which of the Following Is NOT a Good Example of a Substitute