While researching on the idea of opening his own health club,Tom learned that there are 11 million health club members in the United States,and 90 percent of them are between the ages of 18 and 49.They prefer to exercise with people of their own sex and majority of them are urban dwellers.During the process of market segmentation,this information is most likely to be used by Tom for:
A) observational analysis.
B) marketing research.
C) forecasting total market potential.
D) developing a market segment profile.

Question

Quizplus · Accepted Answer

The information about health club members' age, gender preferences, and location is most valuable for developing a market segment profile, which is the process of dividing a market into distinct groups of consumers who have different needs or characteristics. By creating a profile of his target market based on these variables, Tom can tailor his marketing strategies, services, and pricing to appeal to the specific needs and preferences of his customers. Observational analysis, marketing research, and market potential forecasting may also be useful in market segmentation, but they do not specifically relate to the information provided about health club members.

While Researching on the Idea of Opening His Own Health