Which of the following factors sets the upper limit on demand generated by a particular market segment?
A)Market potential of the segment under analysis
B)Psychographic characteristics of the population in the segment
C)Geographic dispersion of potential customers in the market segment
D)Lifestyle characteristics of the population in the segment

Question

Quizplus · Accepted Answer

The market potential of a particular segment represents the maximum demand that can be generated from that segment. Therefore, it sets the upper limit on demand generated by that specific market segment. The other factors listed may influence demand but do not set an upper limit.

Which of the Following Factors Sets the Upper Limit on Demand