Which of the following guidelines should be followed to ensure television commercials are effective?
A) Focus on building a complex commercial with non-descriptive language.
B) Concentrate solely on the opening of the ad.
C) Create an attention-getting opening.
D) Ensure demonstrations are based on fantasy to create an impact.
E) Use a variety of camera tricks and hype to present the ad.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 11-F, for effective TV commercials, it is important to create an attention getting opening. An opening that is visually surprising or full of action, drama, humor, or human interest sets the context and allows a smooth transition to the rest of the commercial.

Which of the Following Guidelines Should Be Followed to Ensure