In a print ad,the _____ is a link between the headline and the sales ideas presented in the text.
A) demonstration
B) close
C) pasteup
D) lead-in paragraph
E) hook

Question

Quizplus · Accepted Answer

The lead-in paragraph is a bridge between the headline and the sales ideas presented in the text. Like a subhead, the lead-in paragraph is part of the interest step. It must be engaging and able to convert a prospect's reading interest to product interest.

In a Print Ad,the _____ Is a Link Between the Headline