When Outback built differentiation on service rather than just the Australian theme,it found the results beneficial that led to ________.
A)Setting industry standards in turns per table and revenue per square foot
B)High turnover in employees
C)Management receiving higher than average salaries
D)Exceeding customer expectations in the all-important statistic of low cost per serving
E)None of these

Question

Quizplus · Accepted Answer

From a surface viewpoint, most people might assume that the founders of Outback built their differentiation primarily on the Australian theme and hearty portions at moderate prices. However, that is only part of their original success formula. From the beginning, Outback's founders relied heavily on its service delivery system to set it apart from other mid-priced, family-style restaurants. Their success is undeniable, with Outback units consistently leading their segment of the industry in customer turns per table, revenue and profit per square foot, and the all-important metrics of customer satisfaction.

When Outback Built Differentiation on Service Rather Than Just the Australian