When a customer cannot make a reasonable evaluation of the quality of a service even after use,it is said that the service possesses ______________ attributes.
A)Experience
B)Credence
C)Search
D)Focused
E)None of these

Question

Quizplus · Accepted Answer

In many cases, a customer cannot make a reasonable evaluation of the quality of a service even after use. Services such as television repair, legal services, dentistry, auto repair, and medical services require specialized training to deliver. The customer may know only the desired end state-a car that runs or a pretty new crown molar. To assess these credence attributes would require customers to have expertise not generally shared by the public.

When a Customer Cannot Make a Reasonable Evaluation of the Quality