Where in a survey should personal or potentially sensitive questions be placed?
A) At the beginning
B) In the middle
C) Near the end
D) After screen questions
E) It doesn't matter

Question

Quizplus · Accepted Answer

Personal or sensitive questions should be placed near the end of the survey. This allows the respondent to build trust with the survey and its purpose, which increases the likelihood of them answering honestly. Placing them at the beginning could potentially turn the respondent off and cause them to abandon the survey altogether.

Where in a Survey Should Personal or Potentially Sensitive Questions