Question 1

In which of the following situations should a study's objective be disguised?
A) When the study's objective is unlikely to affect the participants' responses
B) When requesting willingly shared, conscious-level information
C) When requesting reluctantly shared, conscious-level information
D) When requesting knowable, conscious-level information
E) When requesting willingly shared, knowable information

Accepted Answer

When requesting reluctantly shared, conscious-level information, such as sensitive or taboo topics like drug use, sexual behavior or illegal activities, it may be necessary to disguise the study's objective to encourage participants to be more truthful. This allows the participants to feel more comfortable answering honestly without fear of social repercussions or legal consequences. For other situations, such as willingly shared, conscious-level information or knowable information, there may be no need to disguise the study's objective.

Question 2

Which of the following types of data are collected using a classification question?
A) Gender
B) Purchase behavior
C) Attitude toward the brand
D) Personality
E) Behavioral intent

Accepted Answer

A classification question is designed to classify or categorize respondents into predefined groups or categories. Gender is a commonly used classification question as it allows researchers to segment the sample based on a binary classification of male or female.

Question 3

Which of the following goals should a good survey instrument accomplish?
A) Encourage each participant to provide accurate responses
B) Encourage participants to be succinct in their responses
C) Encourage participants to answer only those questions they are comfortable answering
D) Encourage participants to end the survey when they feel they have contributed enough information
E) Ask as much as possible from the respondents

Accepted Answer

A good survey instrument should encourage participants to provide accurate responses to ensure the data collected is reliable and valid. Encouraging participants to be succinct in their responses (B) may limit the information collected, and encouraging participants to answer only certain questions (C) may skew the results. Encouraging participants to end the survey early (D) may also limit the information collected. Asking as much as possible (E) may lead to survey fatigue and risk losing participants' interest and engagement.

Question 4

When target questions present the participants with a fixed set of choices,they are _____.
A) unstructured
B) undisguised
C) structured
D) disguised
E) open-ended

Accepted Answer

Target questions that present a fixed set of choices are referred to as structured questions. They are designed to be more specific and limit the response options to those provided to ensure standardized data collection.

Question 5

Which of the following terms is used to refer to questionnaires used in personal interviews?
A) Administrative questions
B) Interview schedules
C) Moderator guides
D) Survey schedules
E) Interview guides

Accepted Answer

Interview schedules refer to questionnaires used in personal interviews. Administrative questions refer to basic demographic or screening questions, moderator guides refer to a document used by a moderator in a focus group, survey schedules refer to the timeline of data collection and survey administration, and interview guides refer to a set of topics or questions used to guide a structured interview.

Question 6

All of the following questions must be answered prior to designing a questionnaire except _____
A) What type of scale is needed to perform the desired analysis to answer the management question?
B) What data collection mode will be used?
C) Should the question be structured, unstructured, or some combination?
D) Should the questioning be disguised or undisguised?
E) How will the results be translated into managerial recommendations?

Accepted Answer

Prior to designing a questionnaire, it is important to consider the research objectives and the specific management question that the questionnaire aims to answer, as well as the target population, sampling technique, and potential biases. However, the specific questions listed in the options are more related to the design of the questionnaire itself and therefore should be answered during the design process, rather than prior to it. The only option that is not directly related to questionnaire design is E, which is more focused on the translation of results into managerial recommendations. Thus, E is the best answer.

Question 7

All of the following question types are asked of the survey participant except _____.
A) classification questions
B) target questions
C) supervisory questions
D) administrative questions
E) disguised questions

Accepted Answer

The answer of All of the following question types are...

Question 8

What type of question seeks to address the investigative questions of a specific study?
A) classification questions
B) Target questions
C) Supervisory questions
D) Administrative questions
E) Disguised questions

Accepted Answer

Target questions are designed to address the specific investigative questions of a study. They are focused on the main goals of the research and seek to obtain information that will help to answer those questions. Classification questions refer to grouping or categorizing data, supervisory questions relate to management or leadership, administrative questions are related to logistics, and disguised questions are questions that are asked in a subtle or indirect way. None of these types of questions specifically address the investigative questions of a study.

Question 9

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?
A) Should this question be asked?
B) Is the question of proper scope and coverage?
C) Can the participant answer this question as asked?
D) Will the participant willingly answer this question as asked?
E) What data collection mode will be used?

Accepted Answer

The question about the data collection mode is not directly relevant to selecting appropriate question content and writing questions. While it is important to consider the mode of data collection when designing an instrument, it is not directly related to selecting the content and wording of individual questions. A, B, C, and D are all important considerations for instrument designers when selecting appropriate question content and writing questions.

Question 10

Which of the following statements is not a disadvantage of unstructured questions?
A) Unstructured questions are not suitable for self-administered questionnaires.
B) Coding of responses is costly and time consuming.
C) Unstructured questions tend to be less biasing influence on response than structured questions.
D) Implicitly, unstructured questions give extra weight to respondents who are more articulate.
E) Unstructured questions require the use of content analysis.

Accepted Answer

This statement is actually an advantage of unstructured questions, as they tend to be less biased and allow for more open and honest responses. The other statements are all potential disadvantages of unstructured questions.

Question 11

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?
A) Precision
B) Frame of reference
C) Time for thought
D) Biased wording
E) Adequate alternatives

Accepted Answer

The answer of Which issue related to the design of...

Question 12

A(n)_____ question is one designed to conceal the question's and the study's true purpose.
A) undisguised
B) disguised
C) unstructured
D) structured
E) projective

Accepted Answer

A disguised question is one that is intentionally designed to hide or obscure the true purpose or intent of the study. This can be done in order to prevent subjects from altering their behavior or responses based on their knowledge of the study's purpose, or to avoid biasing the results in any way. Unstructured and structured questions refer to the level of organization or consistency in the format of the questions, while projective questions are a type of psychological assessment tool designed to reveal subconscious or hidden thoughts and feelings. Undisguised questions are straightforward and transparent in their intention.

Question 13

A study of donor behavior for the International Red Cross seeks to identify participation from consumers through indirect gifts such as purchasing items of which a portion of proceeds will benefit disaster victims.Because such purchases do not record whether an individual made the purchase decision as a form of donation,a survey will be used to identify this behavior.In writing the target questions for the study,the instrument designer should be aware of errors arising from the issue of _____.
A) precision
B) time for though
C) sensitive information
D) recall and memory decay
E) presumed knowledge

Accepted Answer

The answer of A study of donor behavior for the...

Question 14

What type of questions identifies the participant,interviewer,interview location,and conditions?
A) classification questions
B) Target questions
C) Administrative questions
D) Structured questions
E) Supervisory questions

Accepted Answer

Administrative questions are used to collect basic demographic information about the participants, such as their name and job title. They also identify the interviewer, location, and conditions of the interview, such as the date and time. Classification questions are used to group participants based on specific characteristics, target questions are used to elicit specific information about the topic of the interview, structured questions are pre-determined and generally closed-ended questions, and supervisory questions are used to ensure quality and consistency in the interview process.

Question 15

Classification questions seek to _____.
A) identify the participant, interviewer, interview locations, and conditions
B) measure the core investigative questions
C) measure sociological-demographic variables that allow participants' answers to be grouped
D) frame the context of target questions
E) address the primary management issue being studied

Accepted Answer

Classification questions are used to group participants based on sociological-demographic variables, such as age, gender, income, or educational level, which allow researchers to analyze the data more efficiently and extract meaningful patterns or differences between sub-groups. They do not measure the core investigative questions, identify the participants or interviewers, frame the context of target questions, or address management issues, which are other types of survey questions.

Question 16

In a question related to approval of President Obama's plan for immigration reform,the interviewer asks,"Don't you agree that something must be done to change immigration laws?" This question suffers from _____.
A) sensitive information
B) double-barreled question
C) biased wording
D) frame of reference
E) recall and memory decay

Accepted Answer

This question is an example of biased wording because it leads the respondent towards a particular answer, suggesting that change is necessary without offering a neutral stance on the topic.

Question 17

A(n)_____ describes how the analysis will be structured once the data have been collected.
A) dummy table
B) analysis table
C) analysis flowchart
D) dummy variable
E) branching design

Accepted Answer

A dummy table is a tool used in research to outline how data will be analyzed before the actual data collection takes place. It helps in planning the structure of analysis by showing the format and elements that will be included in the final tables or figures, ensuring that the necessary data are collected and appropriately analyzed.

Question 18

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.
A) avoiding leading questions
B) avoiding double-barreled questions
C) choosing shared vocabulary
D) personalizing the questionnaire
E) providing a frame of reference

Accepted Answer

The researcher is concerned with choosing shared vocabulary, which means using words and phrases that are commonly understood by both the researcher and the respondents. The researcher wants to make sure that the words and phrases used in the questionnaire are clear and unambiguous, and that there is no confusion over their meanings or pronunciations. This is important for ensuring that the respondents provide accurate and consistent answers.

Question 19

What type of question seeks to group participants' answers so that patterns can be revealed and studied?
A) Classification questions
B) Target questions
C) Supervisory questions
D) Administrative questions
E) Disguised questions

Accepted Answer

Classification questions seek to group answers into categories or patterns that can be studied. This type of question is commonly used in research and survey design. Target questions refer to a specific individual or group, supervisory questions are used to monitor and evaluate performance, administrative questions relate to organizational operations, and disguised questions are designed to hide the true intention of the question.

Question 20

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect)and "Do you think soft drinks are readily available when you want to buy them?" (Correct)are examples of situations that pertain to _____.
A) avoiding leading questions
B) avoiding biased words
C) presuming knowledge
D) ensuring the right frame of reference
E) providing time for thought

Accepted Answer

The correct choice involves ensuring the right frame of reference, which means framing questions in a way that makes sense from the respondent's perspective. The incorrect question assumes a broad perspective on distribution adequacy, while the correct question focuses on the respondent's personal experience with availability, making it more relatable and understandable from their point of view.

Quiz 13: Questionnaires and Instruments

In which of the following situations should a study's objective be disguised?

Which of the following types of data are collected using a classification question?

Which of the following goals should a good survey instrument accomplish?

When target questions present the participants with a fixed set of choices,they are _____.

Which of the following terms is used to refer to questionnaires used in personal interviews?

All of the following questions must be answered prior to designing a questionnaire except _____

All of the following question types are asked of the survey participant except _____.

What type of question seeks to address the investigative questions of a specific study?

Which of the following questions is not useful for the instrument designer when selecting appropriate question content and writing questions?

Which of the following statements is not a disadvantage of unstructured questions?

Which issue related to the design of measurement questions addresses whether it is reasonable to assume that the participant can frame an answer to the question?

A(n) _____ question is one designed to conceal the question's and the study's true purpose.

What type of questions identifies the participant,interviewer,interview location,and conditions?

Classification questions seek to _____.

In a question related to approval of President Obama's plan for immigration reform,the interviewer asks,"Don't you agree that something must be done to change immigration laws?" This question suffers from _____.

A(n) _____ describes how the analysis will be structured once the data have been collected.

When developing a questionnaire,if the researcher is asking him/herself if the word means what he/she intended; if it has any other meanings; if the word has more than one pronunciation; or if a simpler phrase is suggested then,he/she is probably concerned with _____.

What type of question seeks to group participants' answers so that patterns can be revealed and studied?

Choosing between the questions "Do you think the distribution of soft drinks is adequate?" (Incorrect) and "Do you think soft drinks are readily available when you want to buy them?" (Correct) are examples of situations that pertain to _____.