Question 1

Luis studies a newspaper's attitude toward candidates for the position of Police Chief by counting the number of positive and negative comments attributed to each candidate. Luis's research approach is an example of _____.
A)content analysis
B)survey archive
C)naturalistic observation
D)psychobiography

Accepted Answer

Luis's research approach of counting the number of positive and negative comments attributed to each candidate in a newspaper is an example of content analysis, which involves systematically analyzing the content of media or communication. Survey archive involves analyzing past survey data, naturalistic observation involves observing people in their natural environment, and psychobiography involves analyzing the psychological makeup of an individual through their life history.

Question 2

Two researchers studied the relationship of positive emotions and longevity by examining smile intensity in photographs of major league players from the past and comparing it to their age at the time of death. This research method can be regarded as an example of _____.
A)naturalistic observation
B)case study
C)archival research
D)psychobiography

Accepted Answer

This is archival research as it involves examining existing records (photographs of major league players) to conduct research.

Question 3

Betsy wants to determine if the types of products advertised on television vary depending on the time of day. Which type of archival research approach should she employ in this scenario?
A)Survey archive
B)Content analysis
C)Statistical records
D)Written records

Accepted Answer

Betsy should employ content analysis because she is analyzing the types of products advertised on television at different points in time. Content analysis involves studying recorded communication, such as television broadcasts, to analyze the content and its characteristics. In this case, Betsy would need to record and analyze the types of products advertised during different time periods to determine if there is a pattern or variation. The other archival research approaches listed (survey archive, statistical records, and written records) do not fit the scenario as well as content analysis.

Question 4

What is true of archival data?
A)Archival data are a valuable supplement to more traditional data collection methods.
B)Archival data provides the most accurate information for researchers.
C)The use of archival data does not allow researchers to study interesting questions.
D)The advantage of archival data is that the desired records can be easily obtained.

Accepted Answer

Archival data can provide a valuable supplement to other data collection methods, particularly when studying long-term trends and historical patterns.

Answer: D
 One advantage of archival data is that the desired records can typically be obtained relatively easily, as they already exist and are often publicly available. However, this does not necessarily mean that archival data is the best or most accurate source of information.

Quiz 6: Observational Methods

Luis studies a newspaper's attitude toward candidates for the position of Police Chief by counting the number of positive and negative comments attributed to each candidate. Luis's research approach is an example of _____.

Two researchers studied the relationship of positive emotions and longevity by examining smile intensity in photographs of major league players from the past and comparing it to their age at the time of death. This research method can be regarded as an example of _____.

Betsy wants to determine if the types of products advertised on television vary depending on the time of day. Which type of archival research approach should she employ in this scenario?

What is true of archival data?