Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following is one of those methods?
A) Probabilistic forecasting
B) Expert opinion
C) Simulation
D) Extrapolation
E) Scenario building

Question

Quizplus · Accepted Answer

Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: expert opinion and analogy.

Given the Greater Uncertainties and Data Limitations Associated with Foreign