By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Harry is engaging in the practice of _____.
A) tomography
B) serigraphy
C) vitreography
D) netnography
E) lithography

Question

Quizplus · Accepted Answer

In this case, Harry is engaging in the practice of netnography. Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers' opinions about products and services is known as netnography.

By Systematically Monitoring Chat Rooms, Blogs, and Personal Websites to Assess