Question 1

Which of the below is similar to focused strategy versus broad strategy?
A)Large market versus leadership.
B)Large market versus uniqueness.
C)Niche market versus large market.
D)Niche market versus generic.

Accepted Answer

Focused strategies versus broad strategies is synonymous to niche market versus large markets.

Question 2

What includes support value activities and primary value activities and is used to determine how to create the greatest possible value for customers?
A)Supplier power.
B)Operations management.
C)Porter's Five Forces Model.
D)The Value Chain analysis.

Accepted Answer

The support activity firm infrastructure coupled with the primary value activity of outbound logistics is a part of the Value Chain analysis

Question 3

Which of the following analyzes a company's business processes and is useful for determining how to create the greatest possible value for customers?
A)Product analysis.
B)Primary supplier power.
C)Value chain analysis.
D)Buyer chain analysis.

Accepted Answer

The value chain analysis views a firm as a series of business processes that each adds value to the product or service.

Question 4

Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a cost leadership strategy?
A)Southwest,Horizon,Frontier,JetBlue.
B)British Airways,Singapore Airlines,Virgin Atlantic.
C)Sky Taxi - a rent by the hour personal plane service.
D)All of the above.

Accepted Answer

Southwest,Horizon,Frontier,and JetBlue all use cost leadership business strategies.

Question 5

The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself,with a ________ or ________________.
A)Focused strategy,product differentiation
B)Focused strategy,cost advantage
C)Cost advantage,primary value activities
D)Cost advantage,product differentiation

Accepted Answer

The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself,with a cost advantage or product differentiation.

Question 6

Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a focused strategy?
A)Southwest,Horizon,Frontier,JetBlue.
B)British Airways,Singapore Airlines,Virgin Atlantic.
C)Sky Taxi - a rent by the hour personal plane service.
D)All of the above.

Accepted Answer

Sky Taxi is using a focused-strategy targeting individuals that want to hire private planes.

Question 7

When applying Porter's three generic strategies,Tiffany & Co.has a competitive scope and cost strategy that is __________.
A)Broad market - high cost strategy.
B)Narrow market - low cost strategy.
C)Narrow market - high cost strategy.
D)Broad market - low cost strategy.

Accepted Answer

Tiffany & Co.competes by offering a differentiated product,jewelry,at high prices.Its business strategy allows it to be a high-cost provider of premier designer jewelry to affluent consumers.

Question 8

Sandy Fiero works as the Chief Knowledge Officer for Bend Lumbar Company.She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue.Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50.Where in the value chain is Sandy adding value?
A)The primary value activity outbound logistics.
B)The primary value activity inbound logistics.
C)The primary value activity marketing and sales.
D)The primary value activity operations.

Accepted Answer

Outbound logistics distributes goods and services to customers.

Question 9

When reviewing Porter's value chain analysis,which of the below provides customer support after the sale of goods and services?
A)Inbound logistics.
B)Outbound logistics.
C)Operations.
D)Service.

Accepted Answer

The service activity within the primary value activities will provide customer support after the sale of goods and services.

Question 10

What are the two main categories in a value chain analysis?
A)Primary value activities & secondary value activities.
B)Primary value activities & support value activities.
C)Primary value activities & strengthening value activities.
D)None of the above.

Accepted Answer

The value chain groups a firm's activities into two categories,primary value activities,and support value activities.

Question 11

When evaluating the value chain,all of the following are included in the primary value activities except:
A)Inbound activities.
B)Operations.
C)Service.
D)MIS development.

Accepted Answer

The primary value activities include 1)inbound logistics,2)operations,3)outbound logistics,4)marketing and sales,and 5)service.

Question 12

Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?
A)Target high value-adding activities to further enhance their value.
B)Target low value-adding activities to increase their value.
C)Perform some combination of the two.
D)All of the above.

Accepted Answer

When a firm has identified the activities from the value chain that are bringing the highest added value to their customers,they need to make decisions regarding the competitive advantage by determining whether to 1)Target high value-adding activities to further enhance their value,2)Target low value-adding activities to increase their value,and 3)Perform some combination of the two.

Question 13

Which of the below represents procurement as part of the support value activities in a value chain analysis?
A)Purchases inputs such as raw materials,resources,equipment and supplies.
B)Applies MIS to processes to add value.
C)Distributes goods and services to customers.
D)Promotes,prices,and sells products to customers.

Accepted Answer

Procurement is the process of the support value activity which purchases inputs such as raw materials,resources,equipment and supplies.

Question 14

Which of the following is not considered a category within the primary value activities in a value chain analysis?
A)Inbound logistics.
B)Firm infrastructure.
C)Operations.
D)Service.

Accepted Answer

Primary value activities are found at the bottom of the value chain,these include business processes that acquire raw materials and manufacture,deliver,market,sell,and provide after-sales services.

Question 15

Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?
A)Southwest,Horizon,Frontier,JetBlue.
B)British Airways,Singapore Airlines,Virgin Atlantic.
C)Sky Taxi - a rent by the hour personal plane service.
D)All of the above.

Accepted Answer

British Airways,Singapore Airlines,and Virgin Atlantic all compete using differentiation strategies.

Question 16

What is the support value activity that provides employees with training,hiring,and compensation?
A)Procurement.
B)Operations resource management.
C)Human resource management.
D)Firm infrastructure.

Accepted Answer

Human resource management provides employee training,hiring,and compensation.

Question 17

Which of the following is not considered a category within the support value activities in a value chain analysis?
A)Technology development.
B)Outbound logistics.
C)Human resource management.
D)Firm infrastructure.

Accepted Answer

Support value activities are found along the top of the value chain and include business processes,such as firm infrastructure,human resource management,technology development,and procurement that support the primary value activities.

Question 18

When analyzing the book store industry,some of today's businesses compete with different business strategies and cost strategies.Which of the following is using a broad market competitive scope along with a low cost strategy?
A)Amazon.com.
B)Any local independent book store that specializes in antique books.
C)Barnes & Noble.
D)Borders books.

Accepted Answer

Amazon.com competes by offering a broad range of differentiated products at low prices.

Question 19

What is a standardized set of activities that accomplishes a specific task?
A)Business strategy.
B)Business outcome.
C)Business process.
D)Knowledge process.

Accepted Answer

A business process is a standardized set of activities that accomplish a specific task is a:

Question 20

When evaluating the value chain,which of the following is included in the support value activities?
A)Inbound activities.
B)Marketing and sales.
C)Firm infrastructure.
D)Finance and sales.

Accepted Answer

The support value activities found along the top of the value chain include 1)firm infrastructure,2)human resource management,3)technology development,and 4)procurement.

Quiz 1: Management Information Systems: Business Driven MIS

Which of the below is similar to focused strategy versus broad strategy?

What includes support value activities and primary value activities and is used to determine how to create the greatest possible value for customers?

Which of the following analyzes a company's business processes and is useful for determining how to create the greatest possible value for customers?

Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a cost leadership strategy?

The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself,with a or ________.

Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a focused strategy?

When applying Porter's three generic strategies,Tiffany & Co.has a competitive scope and cost strategy that is __________.

When reviewing Porter's value chain analysis,which of the below provides customer support after the sale of goods and services?

What are the two main categories in a value chain analysis?

When evaluating the value chain,all of the following are included in the primary value activities except:

Which of the following decisions does a firm need to make as soon as it has identified the activities from the value chain that are bringing the highest added value to their customers?

Which of the below represents procurement as part of the support value activities in a value chain analysis?

Which of the following is not considered a category within the primary value activities in a value chain analysis?

Your boss,Tom Repicci,has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a differentiation strategy?

What is the support value activity that provides employees with training,hiring,and compensation?

Which of the following is not considered a category within the support value activities in a value chain analysis?

When analyzing the book store industry,some of today's businesses compete with different business strategies and cost strategies.Which of the following is using a broad market competitive scope along with a low cost strategy?

What is a standardized set of activities that accomplishes a specific task?

When evaluating the value chain,which of the following is included in the support value activities?