In content and form,a business message should show that you have the interests of your audience in mind.
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Q4: Excellent business thinkers explore issues deeply by
Q5: The art of creating effective frames involves
Q6: It is important to avoid analogies when
Q7: The most important stage of creating effective
Q8: Starting each sentence with "I," helps create
Q10: Exaggeration adversely impacts readers' perception of the
Q11: While writing business messages,avoid terms that unnecessarily
Q12: An indirect approach is often effective for
Q13: Use either/or logic to strengthen business positions.
Q14: The process of developing business messages involves
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