________ involves an unpaid placement of information used to stimulate demand for a product or service.
A)Publicity
B)Specialty advertising
C)Point-of-purchase advertising
D)Cause advertising

Question

Quizplus · Accepted Answer

Publicity is unpaid placement of information used to stimulate demand for a product or service. Specialty advertising involves the use of promotional products that are imprinted with an advertiser's name or logo for distribution to consumers. Point-of-purchase advertising refers to any display or merchandising materials placed next to merchandise in a store to increase its sales. Cause advertising is a type of promotion that is used to support a social or political cause.

________ Involves an Unpaid Placement of Information Used to Stimulate