On the end cap of an aisle at a grocery store,there is a display of breakfast cereals.This is called ________.
A)point of purchase advertising
B)trade show
C)premiums
D)specialty advertising

Question

Quizplus · Accepted Answer

Point of purchase advertising refers to in-store displays and promotions designed to stimulate purchase decisions at the point of sale. In this scenario, the display of breakfast cereals on the end cap of an aisle in a grocery store is an example of point of purchase advertising. Trade shows, premiums, and specialty advertising are different marketing strategies, and not applicable in this context.

On the End Cap of an Aisle at a Grocery