Inside-out planning:
A)focuses on what the marketer wants to say,when the marketer wants to say it,things the marketer believes are important to his or her brand,and the media form the marketer wants to use.
B)is another term for zero-based communications planning.
C)starts with the customer and builds backward to the brand when developing an IMC program.
D)is a method of implementing DAGMAR objectives.
E)is used to forecast the validity of DAGMAR objectives.

Question

Quizplus · Accepted Answer

Inside-out planning is centered around the marketer's perspective, focusing on their own goals and preferences rather than starting with the customer's needs or perspective.

Inside-Out Planning