Which of the following is an example of a common criticism of DAGMAR?
A)It ignores communications objectives.
B)It is difficult to implement.
C)It is useful only for small companies that have a small advertising budget.
D)It offers little guidance to those responsible for planning and developing the promotional program.
E)It concentrates only on creativity and does not pay much attention to other objectives.

Question

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The Answer of Which of the following is an example of a common criticism of DAGMAR?
A)It ignores communications objectives.
B)It is difficult to implement.
C)It is useful only for small companies that have a small advertising budget.
D)It offers little guidance to those responsible for planning and developing the promotional program.
E)It concentrates only on creativity and does not pay much attention to other objectives.

Which of the Following Is an Example of a Common