Which of the following statements is true about communications objectives?
A)When setting objectives using the communications effect pyramid,the last step reached is trial.
B)Sales goal cannot be translated into communications objectives.
C)Marketing and advertising managers do not rely on experience and intuition when setting communications goals.
D)Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals.
E)Communication objectives are used particularly where the advertiser seeks an immediate response.

Question

Quizplus · Accepted Answer

Communications objectives are the criteria used in the DAGMAR (Defining Advertising Goals for Measured Advertising Results) approach to setting advertising goals. The approach involves four steps, starting with defining the objective, then specifying the audience, designing the message and media and finally, deciding on how to evaluate the results.

Which of the Following Statements Is True About Communications Objectives