Which of the following statements is true about the communications objectives?
A)It is easy to translate sales goals into communications objectives.
B)It can be difficult to determine the relationship between communications objectives and sales performance.
C)Communications objectives cannot serve as operational guidelines to the planning,execution,and evaluation of the promotional programs.
D)Marketing managers do not recognize the value of setting communications objectives.
E)Precise formulas are to be followed when translating sales goals into specific communications objectives.

Question

Quizplus · Accepted Answer

It can be difficult to determine the relationship between communications objectives and sales performance. While sales goals are typically quantitative and easier to measure, communications objectives tend to focus on achieving specific consumer awareness, attitude, or behavior change. Therefore, it can sometimes be challenging to attribute specific sales performance directly to communications objectives.

Which of the Following Statements Is True About the Communications