For newspapers,the cost efficiency formula is based on:
A)the pass-along rate.
B)gross rating points (GRPs).
C)column inches.
D)the daily inch rate.
E)the absolute reach.

Name: For newspapers,the cost efficiency formula is based on: A)the pass-along rate. B)gross rating points (GRPs). C)column inches. D)the daily inch rate. E)the absolute reach.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

The daily inch rate is a measure used to determine the cost efficiency of newspaper advertising by calculating the cost per column inch of advertising space.

For Newspapers,the Cost Efficiency Formula Is Based On