Cost per thousand is a measure of the ______ of a particular media vehicle.
A)reach
B)absolute cost
C)relative cost effectiveness
D)frequency
E)continuity

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is a common metric used in advertising to measure the cost effectiveness of media vehicles by calculating the cost to reach 1,000 people. Therefore, CPM is a measure of the relative cost effectiveness of a particular media vehicle. Reach (A) refers to the size of the audience that is exposed to the advertisement. Absolute cost (B) refers to the actual cost of placing an advertisement, and frequency (D) refers to the number of times an advertisement is shown to the same person. Continuity (E) refers to the scheduling pattern of an advertising campaign over time.

Cost Per Thousand Is a Measure of the ______ of a Particular