Which of the following statements is true about reach and frequency?
A)Evidence suggests that wearout is not a result of seeing an advertisement too often.
B)The central goal of media planning should be to enhance reach rather than frequency.
C)Since one exposure is usually ineffective,the central goal of productive media planning should be to enhance frequency rather than reach.
D)The evidence suggests that an exposure rate of one within a purchase level is an effective level.
E)Many advertisers suggest that an exposure rate between 3 to 10 is ineffective as it leads to over exposure.

Question

Quizplus · Accepted Answer

Since one exposure is usually ineffective, media planning often focuses on enhancing frequency to ensure the message is seen multiple times, increasing the likelihood of consumer recall and action.

Which of the Following Statements Is True About Reach and Frequency