Which of the following statements is true about the media mix?
A)It is not possible to use only one medium or vehicle to deliver the message.
B)The characteristics of the product or service helps in determining the combination of media that should be used.
C)Individual preferences have no effect on the combination of media to be used to deliver a message.
D)Radio would be the most effective medium for a product that requires visual demonstration.
E)By employing a media mix,advertisers could lower the versatility to their media strategies resulting in high amount of clutter.

Question

Quizplus · Accepted Answer

The media mix is determined by considering the characteristics of the product or service that is being advertised. This helps in selecting the appropriate combination of media to effectively deliver the message. Option A is incorrect because it is possible to use a single medium, but it might not be the most effective approach. Option C is incorrect because individual preferences can influence the media mix. Option D is incorrect because visual demonstration would require a medium such as television or digital media. Option E is incorrect because a media mix can help in diversifying the media strategies, resulting in reduced clutter.

Which of the Following Statements Is True About the Media