After calculating both the brand development index (BDI)and the category development index (CDI),a media planner obtains the following results: High BDI and High CDI.What do these results imply?
A)High market share and good market potential
B)Low market share and good market potential
C)High market share and monitor for sales decline
D)Low market share and poor market potential
E)High market share and not a good market to advertise

Question

Quizplus · Accepted Answer

High BDI signifies that the brand has a high market share in its target market, while high CDI denotes that the product category has good potential for growth in the overall market. Therefore, the combination of high BDI and high CDI implies that the brand has a strong foothold in the target market and the overall market has good growth potential, making it an ideal market to advertise in.

After Calculating Both the Brand Development Index (BDI)and the Category