The right encoding mechanism for the message
A) suits the needs of the target.
B) has a broad appeal.
C) is the least expensive channel.
D) is mass media.
E) focuses on short-term promotions.

Question

Quizplus · Accepted Answer

The right encoding mechanism should match the needs, preferences, and characteristics of the target audience to ensure they understand and respond to the message appropriately. Failing to consider the target's needs could result in a message that is ineffective or fails to reach the intended audience.

The Right Encoding Mechanism for the Message