The intended message should be evaluated against the target audience's
A) past purchasing behaviour.
B) level of awareness.
C) needs and frame of reference.
D) demographic profile.
E) psychographic profile.

Question

Quizplus · Accepted Answer

Evaluating the intended message against the target audience's needs and frame of reference is important because it helps ensure that the message is relevant and resonates with the audience. Understanding the target audience's desires, pain points, and perspective is key to creating a message that speaks directly to them and motivates them to take action. While past purchasing behavior, demographic profile, and psychographic profile may provide some insight into the target audience, they do not necessarily give an indication of what will resonate most effectively with them. Level of awareness is also important, but it is closely tied to a target audience's needs and frame of reference - understanding what they already know and what they need to know helps shape the message that will be most effective.

The Intended Message Should Be Evaluated Against the Target Audience's